San Juan Capistrano, CA – Bickel Group is excited to celebrate their collaboration with iconic coastal lifestyle brand Toes on the Nose, helping bring their newest brick-and-mortar retail location to life in the heart of historic San Juan Capistrano. The store officially opened as part of the highly anticipated River Street Marketplace development - a vibrant, walkable destination blending local culture, heritage, and commerce.

Bickel Group worked closely with the Toes on the Nose team and Laura Brophy Interiors to ensure the space reflected the brand’s authentic surf-inspired identity while seamlessly integrating into the unique character of the River Street community. The new store showcases a modern yet organic aesthetic, using warm natural materials, clean lines, and custom built-ins that invite customers into a relaxed, beach-inspired atmosphere. Every design detail—from lighting to layout—was thoughtfully curated to embody the adventurous spirit and laid-back luxury that Toes on the Nose represents.

River Street Marketplace, developed as a mixed-use destination, represents a bold vision for the future of downtown San Juan Capistrano, offering a curated blend of retail, dining, and public space. Bickel Group’s partnership in the project underscores their commitment to shaping innovative, community-centric environments that honor place and purpose.

Photography courtesy of Tony Wodarck Photography